With the evolution of the web, it’s no secret that the small business owner has been able to expand his or her customer base beyond what was once imagined. Well, now Google and the other search engines have made it possible to also give you a leg up on the worldwide competition in your local market.
Example: Do a search for a service or type of restaurant in Google. You will usually see either Google Local map listings at the top left or a few results and then the map listings. Next time you leave town (or call a friend), do the same search and see what comes up. A great deal of the organic search results will be the same, but you will notice that the map listings are local to where you are at the time. Google knows where you are by where you are logged on to the web and tries to deliver the results most convenient to your location.
The next question is “How do I get on the map”? Believe it or not, you have some control over that. Google takes listings from many different sources and directories to get the most accurate description and location of your business. If you are already on the map, you can claim your listing for free. If you are not, you can add yourself for free. The benefit here is that you can control what people see when they find your business and how they find it. You can add details, pictures, videos, coupons, etc. The more data and interaction you have with your local listing, the more “love” Google will have for you. They have also recently added built-in analytics to show you what people are searching for when they find you and where they are located.
Popularity: 6% [?]If you enjoyed this post, make sure you subscribe to my RSS feed!