A growing trend in social networking circles is using Facebook to connect with business as well as personal contacts. Traditionally, a great deal of people used things like Facebook for personal accounts and left the professional stuff to services such as LinkedIn. After all, the accountant you were doing business with down the street didn’t neccessarily care if you went to the Don Williams concert last Friday with three old college friends. Another option was to have multiple accounts and connect to people separately. It can get confusing if you want to keep friends and family posted about both, unless you want to connect with them on separate accounts. So how do you continue to share your business and personal information and keep your personal privacy while upholding your professional reputation?
Many people don’t realize that Facebook users can customize their privacy settings to keep a great deal of information apart. You can segment your contacts into lists and choose privacy settings for what they can and cannot see as far as photos, posts, newsfeeds, etc. Also, you can choose if you want to appear in social ads and who can see which fields on your profile tabs. When managing your reputation online, it is important to create accounts and present the information that you want the public to see. In that respect, Facebook also allows you to choose how you want to appear in search engine results. Google yourself one time and you will usually see a lot of Twitter and Facebook stuff right at the top of the page if you use your name.
There are still some limitations as far as letting restricted lists see certain things. Here is the Facebook link for managing your privacy:
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