If you have ever added a picture to your site and didn’t take the time to name it, you have just missed another opportunity to put yourself in front of your target audience. The search engines index photos similar to the way they index text backlinks (if they can). It’s all about the text. The web crawlers aren’t smart enough to figure out exactly what your image is all about, so you have to tell them by putting text in your code. For example, I’ll use code exerts from my last posting: Why You Should Care About the Google Heat Map. I titled the picture “Google Heat Map”. It may be hard to see in the photo below, but I was second from the right on images in a Google search for “Google Heat Map” on page number 1. When someone clicked on the image, they saw the photo on the top of the page, but my blog also showed up underneath. I grabbed a bunch of traffic just from this photo.
How you accomplish this.
It’s not as difficult as it seems. The following is the difference between (more…)
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